Create FOMO and Make Money!

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They say a picture is worth 1000 words. I agree completely! Do you want to increase your attendance and drive revenue? Of course you do and pictures can help you accomplish this. How?.................FOMO. Yes, I'm saying you should create fear....fearing of missing out on your product. You market your games to drive advance ticket sales now don’t forget to market what is happening to those who didn’t attend. People are busy. Mom might have forgotten to order but when she checks Facebook and sees pictures of other families enjoying the game FOMO will kick in (as well as Mom Guilt). We dwell on what we miss out on and try to avoid feeling that way again. Take pictures and post throughout each game…..you know your phone is with you at all times and these photos do not have to be professional to have an impact. 

Speaking of a professional, hire one or make a trade deal for a photographer if you haven't already. Their photos will be an amazing sales tool for the off season. What better way to sell a group, a season ticket, or a sponsorship than to show off your ballpark? Words can’t describe fans experiencing America’s Past time, the smiles on adults’ faces when they feel like kids again, the expression a child makes when they get a high five from your mascot. And who doesn’t renew a billboard when they have a photo hanging in their office with an amazing play captured in front of their sign? 

Below is a starter list that you can copy and paste into an email to your photographer:

BALLPARK 
  • A shot of your field from all of your group/ buffet areas and suites. 
  • A shot of your group/ buffet areas and suites from the field. (Filled with fans) 
  • Mascot Autograph booth, close up with kid by mascot and whole view of booth and line 
  • Shots of main stands from center field 
  • Shot of stadium looking towards center field 
  • Shot of LF stands from RF 
  • Shot of RF stands from LF 
  • Guest Service booth with fans there 
  • Bars/ beer stands 
  • Ticket windows w/ people purchasing tickets
  • Food Courts / Plazas/ Courtyards
  • Main entrance from inside with lots of fans coming in
  • Main entrance from outside 
  • Fans entering, photo taken from up above looking down
  • Kid Play Areas: Area filled with kids & each individual game/activity
  • Souvenir stands/ team stores with fans making purchases

FAN SHOTS
  • Groups of girls having fun
  • Groups of guys having fun
  • Groups of kids, old people, and families
  • Couples
  • Fans eating in the stands
  • Kids and adults throwing First pitches
  • Anthem singers (individuals, groups)
  • Fans receiving the giveaways at the entrances, the customer service staff handing them the giveaways  
  • Groups of fans wearing giveaways or holding them in the stands, or individual fans w/ giveaways
  • Pictures of ushers, security, ticket takers, mascots, concessions workers, kidzone workers, cleanup crew: Helping people, clapping or dancing around   

PROMOTIONS/ GAME ACTIVITIES 
  • Celebrate your Faith programs
  • School Days
  • Fireworks
  • Happy Hours with people watching the band
  • Post game concerts (looks similar to above but dark out)
  • Youth Teams on the field for the National Anthem
  • Kids playing catch in the outfield 
  • American Flag groups 
  • Mascots In the stands, on the field, on the dugouts
  • Mascots hugging kids
  • Mascots hugging, shaking hands with adults
  • Group shot of mascots/ characters if you have multiple
  • Post game run the bases
  • Players signing autographs

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