Everyone loves celebrities...... or shall I say, everyone loves to follow celebrities. Celebrities used to be the athletes like the ones on your field, actors, and musicians. Today people are also following reality tv stars, fashionistas and influencers.
Do you know who would be interesting to follow……..You and your staff. Working in a ballpark is your normal but when I worked for the Fightin Phils people were fascinated by what we did, asked questions and wanted to be “in the know”. My primary responsibilities were sales and marketing but I also wrote our game script, choreographed our dance routines and was an emcee. Our fans would arrive at the ballpark and ask me when the Tooth Fairy was going to clean the bases and if we were going to dance while we dragged the infield that game?
You and your team are a big part of your community. You are the place where families enjoy time together, companies do team building, fans celebrate birthdays, engagements, anniversaries, churches, schools and youth organizations come out as groups…..the list goes on. You have provided different people with different things and you have a place in their hearts.
Customers connect with you and genuinely want to get to know more and as a result, it will increase your brand awareness and they’ll become more engaged with your team. If you are comfortable with it become celebrities. Have your merchandise director tease new items and model the gear as it arrives? F&B directors, where do you eat around town? Let fans discover the taste buds that lead the concession stands. Group people pose with your groups and tag their company or organization.
You and your staff will have different levels of comfortability. When I was in Reading I was FightinsAGM on twitter. I posted pictures of fans lining up at the gates outside of my office for a cool giveaway. I’d post what I ate at the team feed or what I bought at the concession stands for dinner. Fans got a behind the scenes glimpse at being me, being the AGM. As I said, I called my account FightinsAGM not AshleyPeterson and there weren’t any pictures of me in my posts. I worked seasons pregnant but couldn’t bring myself to take name suggestions or write about how much hotter August games felt with a baby on board. Do what you are comfortable with. I wasn’t comfortable with nor could I have competed with the fame of the Crazy Hot Dog Vendor. He was our big celeb but I still enjoyed sharing information and engaging with our fans.
So, the season has started and your fans are excited. Don’t limit yourself to engaging with them at the ballpark. Your athletes and mascots are celebrities but your front office staff can be too. This is a chance to get in front of them daily which of course increases the chance of getting them to your ballpark more frequently.
Do you know who would be interesting to follow……..You and your staff. Working in a ballpark is your normal but when I worked for the Fightin Phils people were fascinated by what we did, asked questions and wanted to be “in the know”. My primary responsibilities were sales and marketing but I also wrote our game script, choreographed our dance routines and was an emcee. Our fans would arrive at the ballpark and ask me when the Tooth Fairy was going to clean the bases and if we were going to dance while we dragged the infield that game?
You and your team are a big part of your community. You are the place where families enjoy time together, companies do team building, fans celebrate birthdays, engagements, anniversaries, churches, schools and youth organizations come out as groups…..the list goes on. You have provided different people with different things and you have a place in their hearts.
Customers connect with you and genuinely want to get to know more and as a result, it will increase your brand awareness and they’ll become more engaged with your team. If you are comfortable with it become celebrities. Have your merchandise director tease new items and model the gear as it arrives? F&B directors, where do you eat around town? Let fans discover the taste buds that lead the concession stands. Group people pose with your groups and tag their company or organization.
You and your staff will have different levels of comfortability. When I was in Reading I was FightinsAGM on twitter. I posted pictures of fans lining up at the gates outside of my office for a cool giveaway. I’d post what I ate at the team feed or what I bought at the concession stands for dinner. Fans got a behind the scenes glimpse at being me, being the AGM. As I said, I called my account FightinsAGM not AshleyPeterson and there weren’t any pictures of me in my posts. I worked seasons pregnant but couldn’t bring myself to take name suggestions or write about how much hotter August games felt with a baby on board. Do what you are comfortable with. I wasn’t comfortable with nor could I have competed with the fame of the Crazy Hot Dog Vendor. He was our big celeb but I still enjoyed sharing information and engaging with our fans.
So, the season has started and your fans are excited. Don’t limit yourself to engaging with them at the ballpark. Your athletes and mascots are celebrities but your front office staff can be too. This is a chance to get in front of them daily which of course increases the chance of getting them to your ballpark more frequently.
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